NEW IN --> Serie Expert Blondifier

Out with the old,

In with the new.

L'Oréal Professionnel has updated their Serie Expert range for blondes. Before at Escape, the little rose bottle of “Shine Blonde” was a staple of many of our clients. Now L'Oréal has created two unique blonde shampoos, specifically targeting different problem areas for our Blondies.

L'Oréal Professionnel Serie Expert

Blondifier Gloss Shampoo


The clear glossy packaging of this bottle reflects the results of this gloss shampoo; clarifying, illuminating and resurfacing. This shampoo is designed to cleanse away all those things that can make blonde hair look dull, dirty-in-appearance and just bland, like pollution, miscolouring from water when you wash your hair, cigarette smoke and even the harsh autumn and winter air. This shampoo additionally gives an extra added shine to your hair whilst providing nourishment from the Acai Polyphenols which helps smooth damaged hair shafts.

L'Oréal Professionnel Serie Expert

Blondifier COOL Shampoo


The second shampoo of the Blondifier series is a neutralising shampoo, specifically for those of you who are wanting a cool blonde effect. The shampoo has been designed to have perfect levels of purple pigment to counter against unwanted warm yellow tones, whilst also gently cleansing the hair. Like the Gloss shampoo, it also contains Acai Berry extracts to help nourish hair that has been chemically lightened.


At Escape, we recommend using the Blondifier Cool Shampoo once a week and then your regular shampoo for the other washes. After this you can assess the results and see if you feel you need to use it more or less often. As this is a pigmented shampoo, over-usage of it can cause you colour to become grayish and dull in appearance.