Launch Night @ Escape: Redken Brews

Last Tueday, Escape hosted the launch night for Redken's new series for men,

Redken Brews NYC Grooming. 

The series is complete with 17 products for hair care, styling and skincare. Additionally it is an ecologically conscious range, made from 100% recycled plastic, fashioned on "old-skool" beer bottles. The shampoos include a 3 - 1 Shampoo, Daily Shampoo, Extra Clean Shampoo, Mint Shampoo & Silver Shampoo, all costing KR 229,-. The products have the key ingredient of malt, which helps strengthen and condition hair.

The styling range includes a Clay Pomade, Maneuver Cream Pomade, Wax Pomade, Stand Tough Extreme Gel, Work Hard Molding Paste and a Hairspray (all KR 229,-).


In May 2018, the last part of the series will be instore, the skincare range. This will comprise of a Shaving Cream and a Beard & Skin Oil (all KR 279,-).

So there you have it! A complete and diverse range for men with products to suit all hair types.